New research on what happens when foreign corporations write your countryโs history?
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What happens when foreign corporations write your countryโs history?
In Poland, multinationals use storytelling not just to sell-but to belong. The article โWhen in Poland: Strategic uses of historical narratives by foreign MNCs in a discontinuous host-country contextโ by Rafal Staszek vel Staszewski & Tomasz Olejnicza studies how MNCs like Mercedes, BNโฆ
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