ToC: BH 60(8) - Brand History Part 1
Business History, Volume 60, Issue 8, November 2018 is now available online on Taylor & Francis Online.
The Brand and its History, Part I: Trademarks and Branding
Introduction
Trademarks in branding: Legal issues and commercial practices Patricio Sáiz & Rafael Castro Pages: 1103-1124 | DOI: 10.1080/00076791.2018.1497765 Special issue on: The Brand and its …
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